At the most recent Leadership Luncheon on November 7th at the University Club in Pasadena, Bill Ukropina gave an inspiring talk on how to succeed in business. In his presentation entitled “Marketing Yourself on Steroids & How to Double or Triple Your Income,” Ukropina laid out an approach that HR professionals could take to install a culture of motivation in a company. Rather than delve into complex financial strategies or secret handshakes, the message offered by Ukropina was firmly lodged in basic principles of decorum, propriety and decency.
Bill Ukropina on Marketing Yourself
By treating prospective clients and business contacts in the same manner you wish to be treated, the success that can be achieved is astonishing. However, Bill Ukropina points out that you must never be satisfied with your network and you must always work at expanding the reach of your contacts. Do you know the 100 most important contacts in your address book? Are you keeping in contact with them on a regular basis and updating the progress of your business? If not, you are being forgotten and failing to take advantage of the human resources you have developed over the course of your career.
According to Bill Ukropina, the heart of success is simply showing up early, staying late, and communicating directly with the people you wish to make an integral part of your ongoing business model. When a guy arrives late at an event, sits at the back with his office buddies, then leaves early, why is he complaining when he gets home that he got nothing out of the event and met nobody? When you give nothing, it is doubtful that you will receive anything in return.
Creating A Culture Of Motivation
Leading the way by displaying applied effort and energetic focus, you are bound to succeed. James Harwood of Total HR Management wondered how HR professionals could install such a culture of motivation in a company. The goal is to establish an ethos of success for employees from top to bottom. Appreciating how the question took his talk on individual success to the level of an entire business, Bill Ukropina expressed deep insight into what motivates employees when he said:
“People care more about being appreciated than an extra $100 in their paycheck at the end of the month. If you offer them rewards for demonstrating such success, I know they will respond. A positive incentive structure that recognizes achievement helps to foster a culture of motivation in a company.”
Human Resources & Positive Applied Energy
Whether your market yourself or your company on steroids, a path to success can be achieved by focusing on the basics. The message of Bill Ukropina at the University Club in Pasadena is age-old, yet so often forgotten. By reminding the attendees how to apply their energy in a positive direction, Bill Ukropina revealed how the greatest human resources are revealed when we look at ourselves in the mirror and believe we can succeed by showing up each and every day.